Publish!
A Day of Innovation on the Future of the Book
8 December 2011 | Watershed, Bristol
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Pioneers or Playing it Safe?
13:45—14:30
Publishers face conflicting need to take risks (experimenting with potential break-throughs, innovation, lateral thinking) and to concentrate on revenue (retaining cashflow, ensuring commercial successes, avoiding cannibalisation of existing businesses). When should they choose to play safe and when should they take risks? How can the risks of new product development be reduced? And what innovation strategies have been successful around digital publishing?
Presenters
- Dean Johnson, Executive Creative Director at Brandwidth
- Erica Wolfe-Murray, Managing Director at Lola Media
- Naomi Alderman, novelist, journalist and games writer