Track 1: Skills in the innovation process
Many skills are needed in the innovation process from the acknowledged creative skills of journalists, creators and artists to marketers, advertisers and investors. However, people with these skills often work in serial, not parallel, without a clear understanding of each others’ contribution. To facilitate inter-disciplinary understanding, we have brought together people working in three areas – research, design, and development – to talk about their work. They will reflect on the value their discipline brings to innovation, its methods and approaches, how it is presented to and integrates with other elements in the process, current challenges, sources of inspiration, and new thinking in their area.
“I am someone who can explore possibilities in data. It’s an ideation stage”
Ian Worley, Director of User Experience, Flow Interactive
David Lipkin, Founder and EVP, Method, Inc.
Matt Biddulph, CTO, Dopplr
Andy Hobsbawm, European Chairman, Agency.com
Ian Worley Research is the foundation of all innovation. As a set of tools and techniques that provide insight into the nature of things, research needs to be integrated throughout the entire design and development lifecycle. Arguably, research is just a formalised aspect of the creative process whereby observation is transformed through play and feedback into something which has meaning and value. In the world of media, where new technology is transforming how people create, access, collect, share and ultimately consume different media, research plays a particularly invaluable role in understanding the nuances of attitudes and behaviour at different social and cultural scales (from individuals to communities) needed to create innovative solutions and new directions.
Reports and Commentary
Personal reflections by Mirona Iliescu on cheezy cheeky Weblog
Bookmark for Times Online relaunch: Ask the Designers, Times Online, February 3, 2007
Bookmark for IPTV lacks consumer pull – BBC, Total Telecom, 14 March 2008
Bookmark for New stars of the newsroom Ian Reeves, Media Guardian, March 26, 2007